Many businesses send targetted special offers to their customers. Doing this in an optimal way is hard, but valuable. Here is an animated demo that illustrates some ideas around how to optimize the targetting of offers, combining both mathematical optimization techniques (computationally expensive) and rules of thumb (quicker but less precise).
Posted 2012-02-08 13:25 under system dynamics, interactive, strategy, energy
I recently attended ecoConnect's session on the future of the UK Solar Industry, which featured a panel debate on the effects of proposed changes to the Feed-in-Tariff (FiT) on the the UK solar industry. To help get my head around the rather complex dynamics, I have been creating an online simulation model with a dashboard. The model makes some interesting and counter-intuitive suggestions about where the UK solar industry is headed, and how we can influence the path.
Posted 2011-09-29 17:34 under system dynamics, interactive, strategy
Here is a live on-line simulation model of a hypothetical consumer electronics company, with a dashboard to let you play with it. The model aims to explore the trade-offs between short-term performance and the drivers of longer-term success. One way of looking at these dynamics is that an organization needs to build up and maintain stocks of resources in order to be healthy, a perspective for which system dynamics is very useful.
Posted 2011-09-13 15:10 under interactive, business models, simulation
Vending and parking machines often display the message "no change provided", and retain any payment above the required amount. This is mildly annoying, but we live with it. But it got me asking what the value of this policy is to the vendor. Here is an interactive dashboard that uses random sampling to estimate the value of retaining change across many small transactions.
Posted 2011-08-25 14:51 under parking, business models, interactive, visualization
Last week, I received an GBP 60 parking violation ticket while parking at a museum, even though I paid for parking in advance and displayed my ticket on the dashboard as instructed. The charge is still being disputed, but the private parking company (PPC) involved has a good incentive to deny my appeal, however logical. That's because penalties can be hugely profitable for this unregulated industry. Let's look at the numbers.
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