Customer Insight

Soundience has wide experience gaining customer insight from data, using modern analytic methods and tools.

Problems Areas

There are several key areas where we have found that data and analysis lead to valuable, actionable insights:

We have used these approaches to help companies in a number of consumer-facing sectors, such as financial services and packaged goods, to create more effective marketing budgets, saving significant money and increasing sales.

Tools and Approaches

We use a portfolio of tools and approaches to gain customer insight along different dimensions:

Most of our work is done using R and Python, two open-source environments that allow for rich and rapid analysis, and that have access to a wide variety of add-on packages for advanced analytics work.